How to Take Perfect Rental Property Photos

October 30, 2018

Are you renting out a property? If the answer is yes, the first thing you need to do before promoting it to prospective tenants is to create a rental listing. While you should highlight the most attractive features of the property through text, you can’t ignore the impact that rental property photos are going to have on your prospects. The idiom, “a picture is worth a thousand words,” is something to keep in mind if you want your listing to create a buzz in competitive rental markets. At Blueground, we invest in high-quality photography that optimizes the features of our listings.

Here are a few tips on how to take the perfect rental property photos:


1) Find the right equipment

You will need a good quality camera; a single-lens reflex (SLR) one is best. If you don’t want to buy one, borrow from that friend who posts the best scenery photos on social media. Some other items that you may need include lights, a tripod, and an umbrella.

Even if the photos are not perfect, there is a lot you can improve through the magic of photo editing. With specialized software, such as Photoshop, you can crop and enhance the quality of your photos significantly. Top photographers all take the time to edit their photos, so you can too.


2) Make your home look swanky and clean

You won’t be able to take good quality photos unless you make your house look spacious and clean. Regardless of how expensive the camera is or how great your photography angles are. So, before you start taking photographs, you need to make sure every nook and corner of your house is clutter-free.

a fully-furnished apartment in NYC with a brown leather chair in the center of the room in front of a TV and a coffee table next to a large window with a view of tall city buildings

Move any unnecessary furniture out of the way of the area you are shooting. If your home looks spacious in photos, your prospective tenants will be able to visualize how they can utilize the space according to their needs.


3) Rearrange things to highlight attractive features

Once you have cleared away the clutter, the next step is to analyze each part of the house and make a list of the most desirable features and decor. If furnished, these features could include an appliance, a piece of furniture or art.

Is there an impressive fireplace in your living room that you want your prospective tenants to notice? Make sure to arrange furniture and artwork in such a way that the fireplace remains the focal point when you take your photographs.


4) Let there be light

Lighting is one of the most important aspects of a photograph. You can use a particular shade of lighting to create a ‘mood’ or ‘tone’ in your photographs. For example, if you want to highlight the fireplace, you should probably avoid too much natural light.  Taking the photograph in the afternoon will help you take the photo in a natural setting. Professional photographers use equipment such as tripods and umbrellas to create a particular effect. You can get by with using lighting sources in the room, such as lamps and overhead fixtures.

a fully-furnished apartment in Los Angeles with a grey couch and colorful pillows in the middle of the room next to to a large window with trees and a lot of natural light

In conclusion, most landlords do a lousy job when it comes to taking rental property photos for their listing. This can be due to a lack of professional skills in photography, or a lack of resources. You simply can’t take high-quality photographs with your cell phone. You need a good camera, lighting equipment, and photo editing software programs. In a nutshell, you need to put in some serious effort to do a good job.

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