Best Housing Listing Sites in San Francisco [2021 Updated]

November 5, 2018

Want to know where to list your SF Bay Area Rental? Here are the best housing listing sites in San Francisco Bay Area in 2021!

Trans America pyramid view of San Francisco Bay Area

The San Francisco Bay area is extremely lucrative for landlords, yielding some of the highest rents in the USA.

In addition, there is a high demand for SF housing from business professionals working in the tech industry.

Certainly advertising your rental property to the right crowd is paramount to keeping vacancy rates low. Likewise, understanding how these types of tenants search for a property to rent is essential when deciding where to list your rental.

What’s the Rental Searches Situation?

Today, renters use mobile phones as a search tool and rely on apps for the most up-to-date and accurate property searches.

Significantly, tenants searching for SF rentals prioritize the following features:

  • Walkability
  • Neighborhood amenities
  • Close proximity to public transport
  • Fully furnished properties
  • Home amenities; garage space, parking, and washer/dryer facilities

Along with the traditional methods for property listings, landlords can actively market their properties across tech-centric platforms.

In addition, there is a new wave of technology that’s changing the way renters search and find a property. In the Bay Area, this includes real estate bots operated remotely that guide prospective renters on tours of available rentals.

Notably, tech is pioneering the way information is distilled. Renters can watch videos of nearby attractions local to available properties.

Or they can view data on competitive prices in the area through info-graphics, for instance.

Similarly, virtual tours of available properties can be watched online rather than in person.

Man with a laptop

However, some renters prefer traditional face-to-face assistance with property searches and viewings. Traditional listing sites and property managers are still popular methods for searching for a rental property in San Francisco.

So we recommend keeping your mind open to all methods for listing your property:

  • Traditional listings
  • Rental Marketplace Sites
  • Social media
  • Apps
  • Property Manager

With this in mind, we have selected the best place we recommend for listing a San Francisco Bay Area rental.

San Francisco Housing Listing Best Rental Sites & Apps of 2021

1. Zillow

Above all, this leading rental marketplace site provides renters with data and local guides on searches. Notable search filters include maps with drawing features to circle preferred areas, and the app offers users immediate notifications when new listings hit the market.

In addition, landlords can list SF housing free, which includes syndication to their 26 partner sites.

2. Hotpads

This site is popular for corporate renters in urban areas across the United States and is an affiliate of Zillow.

Hotpads pioneered the first-ever map-based search and is the leading map-based apartment rental search tool with five mobile search apps.

3. Trulia

Trulia sources insights straight from locals. Offering over 34 neighborhood map overlays, SF housing listings are in-depth with area-specific data on quality of life.

Furthermore, the site and app provide area stats such as the breakdown of local demographics by age, profession, and household income.


This site caters to millennial renters. The free-to-list properties are verified and feature HD photos, 3D floor plans, and certified ratings and reviews from actual residents.

Eventually, their app allows users to create notes and add photos to their favorite properties.

5. PadMapper

A location-based apartment rental search engine with real-time filtering. The zooming feature magnifies maps and loads available listings. They currently list over one million apartments, condos, houses, and sublets for rent.


Urbandoor caters to corporate professionals. All apartments come fully furnished with work-life essentials, wifi and cable, kitchen utilities, linens, and cleaning supplies.

Most importantly, the site side steps property brokers, connecting directly to instant booking typically offered at 40% less than similar hotel-style accommodation.

7. is for renters, property owners, and property managers to connect online for quick and easy rental home searches. Their database features apartments, condos, and duplexes.

As a result, they offer a search guide that refines local amenities and neighborhoods. To help rent your property, they offer tips on how to increase views by what features of your rental to advertise.

Top Real Estate Traditional Listings for San Francisco Bay Area

man and woman packing up moving boxes

1. Craigslist

With its “keep it simple” interface, Craigslist continues to attract 50 billion page views per month. San Francisco is no exception where site traffic alone makes it a good option for listing your SF apartment.

Although there is a possibility of fake listings and a good interface design, this site is still an essential online advertising space.

2. is a listing site that is free to browse. Rentals are updated every day with sublets, short-term housing, and furnished apartments.

Here, landlords can place ads for free, with optional tenant screening, employment, and criminal background reports.

Social media in Renting in SF

1. Facebook

Facebook is used by renters as a familiar platform to find a place to live and connect with like-minded groups. Advertising listings in targeted Facebook groups specifically searching for SF housing directly targets tenants posting for vacant property.

Furthermore, listing on the Marketplace platform allows landlords to upload 360-degree photos and use relevant hashtags to attract tenants.

2. Property Manager

Conversely, a property manager offers a personal relationship.

In general, they will list ads tailored to the standard of property and the type of tenants you are looking for.

Typically, they place listings on free and paid listings sites, in print publications, and place signs outside properties.


Nowadays, it’s not that easy to list a property.

To effectively list a rental, landlords should use all the available tools and resources we outlined to market property strategically and rent out quickly.

At Blueground, we embrace hospitality-tech to transform the experience of big city living. We take care of listing our properties to multiple classifieds sites for maximum exposure to the right audience of tenants.

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